We spoke to Steve McSherry, Commercial Director of Daktela UK an industry expert in CX teams and technology, about the transformative power of channel connection. Recently becoming CXFO partners, Daktela, like us, are on a mission to maintain high standards across the CX industry for teams and customers.

We live in the year 2022. Over the many decades much has changed with the advent of technology. A constant that has been silently and relentlessly driving global economies has been you and I, the ever willing and loyal customer. That constant variable is you and I.

ChatLingual, the global, multilingual contact centre platform provider, today announced new UK Headquarters as it expands its innovative solution to enable agents to communicate in 100 languages in real time. The announcement follows news that ChatLingual recently closed a Series A funding led by Lewis & Clark Venture Capital.

“Culture eats strategy for breakfast” is a famous quote from management consultant and writer Peter Drucker. Just to clarify, he didn’t mean that strategy was unimportant – but that having a clearly identifiable and inclusive culture was a better route to organisational success. This idea has long influenced my own thinking about what made some businesses more successful than others, particularly when it came to delivering a consistently memorable and sustainable customer experience (CX).

I read this recently in an article by a leading Customer Experience Management Consultant who was discussing whether the ‘customer feedback survey’ was dead or not. His conclusion was that the survey is still a very valuable tool for engaging with customers, but that businesses need to change the way they do it. Surveys should focus more on allowing customers to tell them about the things that are important to them, rather than forcing the customer to answer questions about things that are important to the business.

If you want to succeed in connecting your business purpose to the outcomes your customers crave and buy more of from you in preference to competitors… then you need to step up to the People (Not Customer) Experience plate and engage in the sort of business wide outcome orientated change that makes the most of your greatest asset – Your Colleagues – by engaging and aligning them to the things that deliver the greatest return on investment for all stakeholders – including Customers.

While many have taken a well-earned break this summer, the world of CX SaaS mergers and acquisitions has been operating full-steam ahead, with deals signed for values that are as long as telephone numbers. Qualtrics announced their purchase of Clarabridge for $1.125bn (1) and Medallia were taken into private hands for $6.4bn (2).

Pandemics are Darwinian. Attacking the weakest, only the fittest survive. Pandemics attack businesses in the same Darwinian way. Major organisations with deep pockets, strong products and ample resources are thriving in the current environment. But for others who are not so favourably endowed, survival depends on the ability to change and to do so quickly.