Welcome to the
Customer Experience Foundation
The Voice of CX
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About CXFO

A CX and Contact Centre Industry Association that provides resources, support and thought leadership, driving innovation in the CX Community globally, driving superior relationships that people can trust

The Customer Experience Foundation (CXFO) is the Go-to Community, and is proud to be the only CX and Contact Centre organisation offering information, advice, and support that is accessible to everyone. Passionate about support and collaboration, we make it our mission to make a difference and cause a splash in the Customer Experience and Contact Centre Industry.

Run by CX practitioners, our aim is to learn, understand, share, and promote best practices across all areas of CX and CC. CXFO provides the community with sound CX innovation and practical tips, advice, guidance and support from practitioners.

Our portfolio of online publicationsblogspodcasts and events, is designed for those in the CX/CC industries.

Our activity covers all aspects of what makes a great organisation. Operational and Technical Delivery, Strategy and Implementation, Employee Experience, Leadership and People Development, and Culture and Well-being.

Be part of the new vision for the CX industry

With a variety of options, here are just some of the ways you can become involved with CXFO. Hover over each image to learn more

Corporate Membership

Our FREE Corporate Membership is available to companies in the CX and Contact Centre end-user community in the following industries: Retail, Utility & Telco, Public Sector, Travel & Leisure, and BFSI.
Sign up today to access your free CX Audit and a wealth of other benefits.
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Foundation Membership

A global thought-leadership platform. As well as the Corporate Membership benefits, you’ll receive a wide range of sponsorship/advertising opportunities and involvement in our Industry Councils and networking events; placing your brand at the heart of the CX and Contact Centre Community.
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Advertising & Sponsorship

Take a look at our sponsorship and advertising options available to suit every budget. Whether your marketing strategy is purely digital, a mixture of traditional and digital, or focused on face-to-face live events and networking, there is something for everyone.
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Industry Council Events

Intimate, industry-vertical, roundtable events, held at high-end venues around the UK, facilitate the conversation and provide a voice to shape the industry. Industry Councils contribute to the overall strategic direction and actionable insight to shape and influence future CX industry.
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Definitely CX is the definitive reference and how-to guide for customer experience (CX) strategy, tactics and best practice written as a rapid reference for experienced CXers… and a comprehensive guide customer experience for design and strategy for newbies to CX.

Corporate Members

Join today and get

12 months free Corporate Membership

No contract. No card details.

Latest CX News & Insights

The People Zone

Sigma Connected Group appoints Lesley Avinou to lead client partnerships

Business outsourcing provider Sigma Connected has announced the appointment of Lesley Avinou into the newly-created role of Group Director of Client Partnerships.

In her new role, customer experience expert Lesley Avinou will lead the evolution of client relationship management across all locations including UK, Australia and USA.

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World of CX

Ventrica launches technology arm

Ventrica has built a huge reputation for offering exceptional customer experience to its clients over the last fifteen years. This month they have expanded their portfolio to launch a series of bespoke digital solutions into the marketplace.

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World of CX

Zendesk Celebrates Route 101: Regional Partner of the Year for UK&I 2023 and UK&I Collaboration Partner of the Year 2023

Route 101, a leading provider of customer experience solutions, recently announced that it has been named the Zendesk Regional Partner of the Year for UK&I 2023 and the UK&I Collaboration Partner of the Year 2023. These prestigious awards recognise Route 101’s outstanding commitment to delivering exceptional customer experiences and driving innovation in the UK&I region.

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Foundation Partners



Our programme of Networking Events and Conference
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Our series of hosted, bite sized Webinars
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The Podcast

The Big Interview : Our Weekly Podcast with the Industry Movers and Shakers
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Guiding you through the CX challenges of today and the future
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Supplier Directory

Directory of companies in the contact centre and customer experience industry
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