Welcome to the
Customer Experience Foundation
The Voice of CX
Join our growing community

About CXFO

A CX and Contact Centre Industry Association that provides resources, support and thought leadership, driving innovation in the CX Community globally, driving superior relationships that people can trust

The Customer Experience Foundation (CXFO) is the Go-to Community, and is proud to be the only CX and Contact Centre organisation offering information, advice, and support that is accessible to everyone. Passionate about support and collaboration, we make it our mission to make a difference and cause a splash in the Customer Experience and Contact Centre Industry.

Run by CX practitioners, our aim is to learn, understand, share, and promote best practices across all areas of CX and CC. CXFO provides the community with sound CX innovation and practical tips, advice, guidance and support from practitioners.

Our portfolio of online publications, blogs, podcasts and events, is designed for those in the CX/CC industries.

Our activity covers all aspects of what makes a great organisation. Operational and Technical Delivery, Strategy and Implementation, Employee Experience, Leadership and People Development, and Culture and Well-being.

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Be part of the new vision for the CX industry

With a variety of options, here are just some of the ways you can become involved with CXFO. Hover over each image to learn more

Corporate Membership

Our FREE Corporate Membership is available to companies in the CX and Contact Centre end-user community in the following industries: Retail, Utility & Telco, Public Sector, Travel & Leisure, and BFSI.
Sign up today to access your free CX Audit and a wealth of other benefits.
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Foundation Membership

A global thought-leadership platform. As well as the Corporate Membership benefits, you’ll receive a wide range of sponsorship/advertising opportunities and involvement in our Industry Councils and networking events; placing your brand at the heart of the CX and Contact Centre Community.
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Advertising & Sponsorship

Take a look at our sponsorship and advertising options available to suit every budget. Whether your marketing strategy is purely digital, a mixture of traditional and digital, or focused on face-to-face live events and networking, there is something for everyone.
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Industry Council Events

Intimate, industry-vertical, roundtable events, held at high-end venues around the UK, facilitate the conversation and provide a voice to shape the industry. Industry Councils contribute to the overall strategic direction and actionable insight to shape and influence future CX industry.
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Book

Definitely CX is the definitive reference and how-to guide for customer experience (CX) strategy, tactics and best practice written as a rapid reference for experienced CXers… and a comprehensive guide customer experience for design and strategy for newbies to CX.

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Corporate Members

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Join today and get

12 months free Corporate Membership

No contract. No card details.
Become a Corporate Member
"The Customer Experience Foundation provides me with an opportunity to have open, honest, insightful dialogue and engagement with a broad range of customer-centric organisations across a range of sectors. Keith and the team at CXFO have developed a great network of key players who are actively invested in improving all aspects of CX, from the image of contact centres to technologies of the future and everything in between."
Graeme Matheson
Graeme MathesonJohn Lewis - Planning & Performance Lead, John Lewis & Partners
"The Customer Team at GBRTT is keen to engage across all sectors, and CXFO provides that opportunity in an open honest and insightful way. CXFO has developed a network of key players who are actively invested in improving all aspects of CX, and we look forward to continuing to attend and contribute to these sessions. We very much value being part of this CX network as we work towards a better and simpler railway for all our customers."
Martin Howard
Martin HowardGreat British Railways - Customer Team
"Being a member of the Customer Experience Foundation is highly insightful and informative. The events are exceptional for networking and facilitating constructive dialogue with a wide range of organisations who, like Thomas Cook, put the customer at the heart of everything they do. The CXFO team are experts at drawing out key insights, lesson-drawing across industries and compiling quality research to support decision-makers and shape the future of customer experience. I look forward to continuing our partnership with CXFO, by meeting more members of the community, contributing to roundtable discussions, and continuing to learn from other industry leaders”.
Louie Davis
Louie DavisThomas Cook - Head of Ancillaries & Financial Services
“CXFO brings immense value to the Customer Service and Contact Centre industries. Ranging from thought leadership gained from the industry experts that make up the CXFO Team to the events that provide the opportunity to network with professionals from other organisations. I am delighted to be involved with CXFO, who I’m sure will be instrumental in step-changing the industry.”
Jo Garland
Jo GarlandASDA - Senior Director, Omnichannel Customer Support
“The Customer Experience Foundation has been a great way to connect with CX leaders on an array of different subjects. Conversations are always valuable, gaining insights into how other areas of the industry are addressing the same challenges we’re facing as a company”.
Luke Butson
Luke ButsonExpedia Group - Brand Strategy Manager
“Our ever-growing relationship with the Customer Experience Foundation continues to provide strength and a wealth of networking opportunities to support our fantastic industry. AirFrance have been able share and learn aspects of CX within this arena, learning and supporting our peers across different channels to continue successes built. We are excited to be part of this community with Keith and his team providing an engaging platform for colleagues to come together as well as the invaluable insight that the CXFO team provide on a number of topics.”
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Alf RodwayAirFrance - General Manager - European Sales & Service Centre & Canadian Operations (NAM)
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Latest CX News & Insights
The People Zone

Sigma Connected Group appoints Lesley Avinou to lead client partnerships

Business outsourcing provider Sigma Connected has announced the appointment of Lesley Avinou into the newly-created role of Group Director of Client Partnerships.

In her new role, customer experience expert Lesley Avinou will lead the evolution of client relationship management across all locations including UK, Australia and USA.

Read More »
13 November 2023 No Comments
World of CX

Ventrica launches technology arm

Ventrica has built a huge reputation for offering exceptional customer experience to its clients over the last fifteen years. This month they have expanded their portfolio to launch a series of bespoke digital solutions into the marketplace.

Read More »
13 November 2023 No Comments
World of CX

Zendesk Celebrates Route 101: Regional Partner of the Year for UK&I 2023 and UK&I Collaboration Partner of the Year 2023

Route 101, a leading provider of customer experience solutions, recently announced that it has been named the Zendesk Regional Partner of the Year for UK&I 2023 and the UK&I Collaboration Partner of the Year 2023. These prestigious awards recognise Route 101’s outstanding commitment to delivering exceptional customer experiences and driving innovation in the UK&I region.

Read More »
25 October 2023 No Comments

Foundation Partners

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"CXFO's focus on creating delightful customer experiences is refreshing. We are looking forward to this collaboration and helping our clients overcome the challenges of multilingual customer support.”
Justin Custer
Justin CusterCEO, ChatLingual.
“Kantar are very pleased to be supporting CXFO as a partner, their understanding across the end to end CX space and thought leadership enables us to offer something truly unique to brands.”
Chloe Woolger
Chloe WoolgerSenior Commercial Director, Kantar
"A very memorable experience with enjoyable conversation. I really like the positioning of CXFO as a trusted non-biased body in this space and please keep up the awesome work."
Christopher Sly
Christopher SlyDigital Solutions UK & Europe, HGS
"A fantastic event, and it was really lovely to catch up with so many old friends. I think what you’re doing with CXFO is a real breath of fresh air and something that our industry has been lacking for a while."
Mike Sloman
Mike SlomanDirector of Business Development - Private Sector, Arvato
“Teleperformance is delighted to be joining the CXFO as a partner. Working with our clients, we are committed to improving all aspects of CX. The CX Foundation provides us and our clients with a great platform to gain greater insights and work with like-minded customer-centric organisations across a range of sectors."
James EyreDirector of Marketing, Teleperformance
“Teleperformance is delighted to be joining the CXFO as a partner. Working with our clients, we are committed to improving all aspects of CX. The CX Foundation provides us and our clients with a great platform to gain greater insights and work with like-minded customer-centric organisations across a range of sectors."
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James EyreDirector of Marketing, Teleperformance
CXFO

Events

Our programme of Networking Events and Conference
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CXFO

Webinars

Our series of hosted, bite sized Webinars
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CXFO

The Podcast

The Big Interview : Our Weekly Podcast with the Industry Movers and Shakers
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CXFO

Solutions

Guiding you through the CX challenges of today and the future
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CXFO

Supplier Directory

Directory of companies in the contact centre and customer experience industry
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