Teleperformance, a global leader in digital business services, recently announced that it has signed a multi-year, $185 million Azure Cloud commitment with Microsoft to deliver comprehensive Microsoft Cloud infrastructure solutions to clients. Through the partnership, Teleperformance is also leveraging Microsoft Azure artificial intelligence (AI) to launch TP GenAI, a new suite of AI solutions that enable faster, more efficient, and improved business processes that deliver enhanced customer experience.

In the modern digital age, customers are increasingly expecting seamless, personalised experiences. Customers are also more connected than ever, not just to businesses but also to each other, so how can someone tap into this and build an effective customer loyalty programme that embraces digital, connects companies and customer, and also provides actual value to customers that hopefully breeds brand loyalty?