Delivering excellent customer experience (CX) is at the top of the agenda for many businesses. From driving sales to promoting loyalty, creating a positive experience is extremely valuable. To truly harness its potential, businesses need the best CX talent. While there are many age-old myths about working in CX, it’s a rewarding role that has evolved in recent years. Now, a career in CX is a great option for ambitious professionals wanting to make a difference to customers and their workplace.