CX REPORT: Untapped Talent Pools

In the modern digital age, customers are increasingly expecting seamless, personalised experiences. Customers are also more connected than ever, not just to businesses but also to each other, so how can someone tap into this and build an effective customer loyalty programme that embraces digital, connects companies and customer, and also provides actual value to customers that hopefully breeds brand loyalty?

We spoke to Steve McSherry, Commercial Director of Daktela UK an industry expert in CX teams and technology, about the transformative power of channel connection. Recently becoming CXFO partners, Daktela, like us, are on a mission to maintain high standards across the CX industry for teams and customers.