This is a book/videos templates and a forum about how to.....measure customer emotions, ....ask better questions and ....join up the answers into actionable insight.
It is about an (easy to understand) approach, to measuring customer emotions and experiences - that will improve your CX. This book/videos and forum will completely change the way you talk to customers, and think about experience. With contributions from a range of global experts - This is the only really practical guide about how you measure and manage customer emotions.
Its written by Morris Pentel one of the worlds most famous Customer Experience Experts.
There are 9 seperate parts for you to get into starting with hello - how are you?. You build your first emotional model and then through each chapter you add additional items to your tools!
More than 50 ways to improve your customer experience!
If you want to understand customer emotions this is a must buy now
Measuring Customer Emotions - A practical guide