It’s time for retailers to up their personalisation game

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The last 12 months have been characterised by lightning-fast digital transformation as retailers were forced to adapt to a revolution in buying habits in order to keep pace. Despite the rapidly evolving marketplace, CX remains key to consumers and brands alike. The assumption however that your customer journey should now be packed with cutting-edge technology at every touchpoint is a misconception. 

For any brand wanting to achieve this balance, this how-to guide is here to walk you through the journey towards an efficient, hyper-personalised CX that will delight customers and keep them coming back time and again. To receive your free copy, just fill in the quick form. Once you press submit you will be able to download the document.

Complete the form below to get your free copy. Once you press submit you will be able to download the document 



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It’s a Gas Gas Gas

Have been selling a house recently, and am in the middle of moving everything this week, and it’s been enlightening to see the self-serve and digital journey offerings of some of the big utility providers, and the contrast in CX between British Gas and E-on could not be greater. Part of selling the house is we need to have the boiler serviced. No problem, I have Homecare with British Gas. Go online 3 or 4 months ago and book it. All good. Appointment date was 6 weeks ago, waited in all day. No one arrived. No text, no email, nada.