In The Driving Seat – Putting the customer at the heart of a connected mobility ecosystem

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In The Driving Seat – Putting the customer at the heart of a connected mobility ecosystem

The mobility sector is rapidly evolving away from its automotive parent but, still in its infancy, it’s yet to master  the challenge of using data to feed customer-centric service  ecosystems. 

Simply put, it lacks the vital capability to create value exchanges that build strong customer bonds. ChangeMaker Associates Ltd and Arvato CRM Solutions see this as an opportunity.

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