Customer Journey Mapping with emotions

Fundamentals / Advanced  

Overview

This is course designed to bring you up to date with the latest best practice, and the coolest tools.

The course comes in 10 parts - 9 plus an exam.

Note - The exam is only available in the Advanced Course

Principals

Stakeholders

Telling the story
Customer Personas
Understanding value
 

MOT

Moments of Truth

Customer Emotion
Mapping Tools

Doing it

Tools and platforms

Journey Mapping and storyboarding
Lectures and training
LEAN Tools
There are limited numbers of places in every group

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