CXFO & CapeBPO Partner Announcement

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CapeBPO announces strategic partnership with the Customer Experience Foundation (CXFO) as it strengthens South Africa’s position as a preferred CX BPO destination

London 8th February 2024;  CapeBPO, the City of Cape Town and the Western Cape’s strategic business partner responsible for the growth and development of the BPO industry in Cape Town and the Western Cape, South Africa today announces a strategic partnership with CX and contact centre industry body, the Customer Experience Foundation (CXFO).

CXFO’s CEO, Keith Gait MBA CCXP, visited Cape Town last year to engage with local BPO providers, leading to a collaborative insights report published at the end of the year.

The partnership has been formed to help CapeBPO’s aim to position South Africa as one of the leading CX BPO destinations in the world through access to CXFO’s innovative event and thought leadership programme that provides advice on regulatory and compliance matters, governance, and management.

Clayton Williams, CEO at CapeBPO said; “We are delighted to partner with CXFO, a leading authority on the CX and contact centre industry with unrivalled expertise and experience to offer our members and network. We will work together to collectively address industry challenges, share best practices, and advocate for the importance of customer experience in business. There is a lot CXFO, and their members and partners can share, and the collaboration will strengthen South Africa’s position as a preferred outsourced destination by sharing knowledge and adopting best practices.

Keith Gait MBA, CCXP, CEO at CXFO said; “South Africa is a great outsource destination especially in light of the industry’s cost and IT challenges and we are delighted to partner with CapeBPO to help BPO’s and CX businesses to become even better, through adopting some of the great best practices we are seeing and the sharing of success.  We will establish a joint steering committee with objectives for the partnership and to oversee its progress. The partnership will also develop a code of good practice for the EMEA CX BPO sector on significant matters such as regulatory and governance, employment, remuneration and ESG.”

South Africa has fast become one of the most favoured locations internationally for BPO companies, with the sector targeting 500,000 new jobs by 2030, based on industry estimates. The City of Cape Town’s BPO sector now employs more than 70,000 people.

About Cape BPO

CapeBPO is the City of Cape Town and the Western Cape’s strategic business partner responsible for the growth and development of the BPO industry in Cape Town, the Western Cape, South Africa. CapeBPO has two key functions: to attract overseas companies to our shores to improve their productivity and efficiency with strong outsourced operations and facilitate the training and deployment of the youth of the Western Cape into careers within the BPO sector.

For more information, please visit www.

For media enquiries please contact Gareth Pritchard at [email protected]

About the Customer Experience Foundation (CXFO)

The Customer Experience Foundation (CXFO) is proud to be the only CX and CC industry body offering information, advice, and support that is accessible to everyone. We believe in a collaborative, supportive approach to improve CX as a profession for those we serve, and we continue our mission to make a difference. We are run by CX practitioners, and our aim is to learn, understand, share, and promote best practice across all areas of Customer Experience and Contact Centres. Our portfolio of online publicationsblogspodcasts and innovative events, are designed and crafted for the modern attention-deficit world. 

For more information, please visit

For media enquiries please contact Tina Stanley, TSAPR at [email protected] or +44 (0) 7909 967 657

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