July 30, 2018

Last time I spoke about the myth of the single metric now let's apply some logic to the myth of the customer survey.

Which is more likely:

I will complete a survey before I have completed my transaction or you could build feedback into each step of a journey which would...

July 25, 2018

I am really pleased to announce that the London School of Customer Experience, Camden Lock, NW1 is now open for evening and day classes in September. Classes in all aspects of CX from Journey Mapping to working with AI will be available.

We are based in The Pirate Castl...