WHITEPAPER: What does the future of CX look like?

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If we’ve learned anything from the past two years, it’s that nothing stays the same. As new technology comes online, and customers’ attitudes and needs evolve, your CX must change too.

In this white paper from CXFO Foundation Partner, Ventrica, you can find out where CX is at today, and how changes in customer behaviour give us clues to what the CX of tomorrow will look like.

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“Culture eats strategy for breakfast” is a famous quote from management consultant and writer Peter Drucker. Just to clarify, he didn’t mean that strategy was unimportant – but that having a clearly identifiable and inclusive culture was a better route to organisational success. This idea has long influenced my own thinking about what made some businesses more successful than others, particularly when it came to delivering a consistently memorable and sustainable customer experience (CX).

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